Ivory Bridal Co, previously known as Diamond Bride, opened in the fall of 2021 by owner and bridal designer Colby John. Before the opening of Ivory Bridal Co, Colby was the owner of Diamond Bride since 2017. Colby John is a self-taught designer based out of Minneapolis, Minnesota. Born in Missouri and raised in Iowa, Colby is a midwest native and entrepreneur. His love of fashion combined with his passion for innovation is what makes his dresses so special. Colby understands that every bride is unique, that's why a large majority of his gowns are fully customizable.

After growing an incredibly successful business through Diamond Bride, Colby wanted to take his business to the next level and rebrand completely. Ivory Bridal Co in St. Louis Park, MN officially opened in 2021 and it exceeded all of our expectations. From the location, moody and chic feel, and the 200+ gowns, Ivory Bridal Co excelled as one of the newest bridal shops in the twin cities.

Over the years, Ivory Bridal Co has held countless events, seen thousands of brides, and won Best Luxury Bridal Shop in 2024 with Minnesota Bride. Since then, Ivory Bridal Co has been flourishing with business and we are incredibly proud of how far we have come! We are looking forward to the years to come and the future brides we get to work with. Our gowns range from $1200 - $7000+, but average from $2000 - $4500.